When I had just published Destiny
And Faith Go To Twincentric Academy, which as I mentioned earlier
is my first book, I really had no idea how to promote myself. But I
did have a lunchbox.
A lunchbox? You're thinking. What does
a lunchbox have to do with self-promotion?
For me, it had a lot to do with
self-promotion.
I bought a plain pink lunchbox to take
food and a drink to my job as a CNA. The lunchbox was plain, pink,
and boring.
I drew Destiny and Faith on the
front and back. Then I wrote lines from their books in the space left
over.
Every once in a while I would catch
someone staring at my lunchbox. One or two people pulled it closer to
them to read the writing. Many people asked questions.
“Did you decorate your lunch box?”
“Yes, those are your characters?”
“Yes, they're from my book, Destiny
And Faith Go To Twincentric Academy.”
“Oh, you're a published author,”
they would say with enthusiasm as if they'd just stumbled upon some
kind of gold.
“Yes, I'm an author.” I'd respond.
Then we'd talk about my book. This resulted in sales many times.
And that's how I built a small group of
followers for Destiny And Faith and my future books.
The lunchbox had proved valuable. Word
spread throughout the building and I was soon bringing and boxes of
books and distributing them on lunch break.
Life was good. Eventually, I would
learn that word of mouth was only the beginning, but it was a great
crash course in self-promotion.
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